The problem that BRG3 seeks to address is the difficulty that brands have in transitioning from Web2 to Web3. There is an opportunity-execution gap that marketers need to fill in order to be successful in Web3, and this gap can be difficult to bridge without the right guidance. BRG3 seeks to provide a membership protocol that will help brands to bridge this gap and facilitate their transition from Web2 to Web3, allowing them to ramp up their projects, consolidate their reputation, and optimise their investments in Web3 assets.

Background: Ryan is an entrepreneur who has had success in the past with his own online shop. He is always looking for new ways to optimize his business and increase his profits.

Goals: Ryan is looking to bridge the gap between Web2 and Web3 and take advantage of the opportunities that the Web3 economy offers. He believes that BRG3 can help him increase his profits and reputation by helping him optimize his investments in Web3 assets.

Personality: Ryan is a driven, organized, and detail-oriented individual who always looks to maximize efficiency. He is a great communicator and works hard to understand how BRG3 can help him succeed. He enjoys learning new technologies and is willing to invest the time and energy to ensure that his business succeeds.

User finds out about BRG3 web app through a social media post, an article, or an advertisement.

User signs up for the web app and creates an account with their wallet.

User learns about how to use this app though in-app tutorial.

User evaluates the benefits that BRG3 has to offer, such as the coupon in physical shop, free event ticket admission

User benefits from their membership by using the coupons the NFT projects provided and by taking advantage of the other features that BRG3 has to offer.

User shares their experience with BRG3 with their friends and family, either through word of mouth or through social media.